CHKREWARD
CHKREWARD
The CHKREWARD loyalty service allows operators to reward valuable subscribers and incentivise increased purchasing with a loyalty program. CHKREWARD does not need to use loyalty cards, but rather utilizes the same unique CHKVIEW PIN codes used to activate the Pre-Paid TV products. This affords subscribers the ability to earn "point" for Pre-Paid content activations purchased.
Features of the CHKREWARD accounting engine
The CHKREWARD loyalty service accounting engine offers operators the following functionality:
- The option of a white-labelled service, ready for branding.
- Generate statements of points for customers.
- Keep a balance of points for each customer.
- Keep records for long periods of time.
- Roll-over of points from year to year.
- Reverse points should the need arise.
- Conversion of points accumulated to virtual or physical rewards.
- Real-time business information
Brand-ID also provides the operators with access to the CHKDASH dashboard which allows them to monitor and analyse transactions in real-time, by product type, time period and often geographic region. This offers operators the opportunity to engage in predictive marketing.
Real-time marketing and CRM
Brand-ID provides online Lookup screens offering marketing managers the ability to make changes in real-time to the marketing messages sent with the loyalty club communication. These Lookup screens also facilitate customer relationship management (CRM) for call centre staff who are able to lookup up transactions as they occur.
Benefits
- Operators have a mechanism to communicate directly with their customers.
- Incentivises increased and repeat purchasing.
- Rapid implementation from inception to delivery.
- Change the marketing message in real-time to respond to changing market trends.
- Monitor and analyse the responses and reward redemptions in real-time by product, time period and often geographic region in order to engage in predictive marketing.
